Our Story


At Kira, we create the softest garments, printed with the happiest hand drawn illustrations. Each garment is sewn with love in sunny California and most pieces are made with our signature organic cotton fabric and garment dyed for the softest vintage feel.

We love collaborating with our favorite artists and curating a fun quirky collection of art, stationery, accessories, books and toys for our gift shop! Thanks for supporting us so that we can support the people and causes we all believe in!


What does Kira mean?

When it was time to name the brand, "Kira" was the perfect match for our new adventure. The name carried positive meanings in multiple languages: “ray of light”, “leader of the people” and even “sparkly”!  

How long has Kira been around?

Kira launched in November 2010 at a local San Francisco baby fair. We screen printed and sold our first t-shirt there and haven't looked back since!

Is everything really made in USA?

Yep! From fabric knitting to cut, sew and dye, we’ve been able to work with local factories to keep all of our production in sunny California. This gives us the opportunity to work closely with our partners to ensure the highest quality of product, while helping our local economy! It’s a win-win! 

Why are your garments soooo soft? What fabric do you use?

The majority of our collection is made from GOTS certified 100% organic cotton, custom knitted just for us! Our jerseys are lightweight and breathable and our cotton ribs are super cozy with the perfect stretch.

Each shirt is garment dyed, giving it that super soft vintage feel that we all love. Because of the dyeing process, the color of each garment is slightly different, adding to the uniqueness of each garment.

We screen print all of our graphics with waterbased inks, giving them a super soft hand that gets softer with each wash.

What sizes do you carry for kids? How is the fit?

For kids clothing, we carry newborn sizes up to 10 years! In the past, our styles have run small, so we recommend sizing up. With each new season, we are trying to adjust our sizing so the fit is more true to size. Each product page will have details and suggestions about fit. If you have any questions or suggestions please email us at customerservice@kirakids.com!

Do you have any stores to visit?

Yes! Visit our stores in San Francisco and Honolulu! Alongside our clothing line, we've curated an amazing collection of goods from local and international designers and artists that we love.

 (Kira San Francisco)